Everyone Thinks They Are a Professional
Today with the exponential change and utilization of innovation, everybody thinks they are a website specialist, video maker, custom software engineer or digital marketing specialist. Thanks to all the insane “There Is an App for that” culture that is so clear. What upsets me is small and large organizations never can prevail all alone. These down to business tools don’t do the stunt except if you invest all your time acing the art. If you invest that sort of energy, you’re ignoring your business in the process. The issue lies between the splits. I know this since I made a decent attempt to make an Houston web design organization that focuses on its customers!
Website Professionals VS Scammers
With the rate at which things are changing at Artgro, we spend hours weekly trying to stay on the cutting edge of this profession. Amateurs that think they are specialists now have made it difficult for businesses. It has become challenging for business owners to find legitimate professionals they need to get their website built right. Some businesses will run 5 or even 10 years before realizing that they have the wrong agency working with them. I know this is true and I will tell you the reasons
More than I would like to admit quite a few of our competitors services are designed to pull in as much of the low hanging fruit as they can get. Knowing fully well that they will lose quite a few customers over time due to almost zero ROI and spotty service. This can be the case with many business types as some of you might already know. It is a continuous struggle for agencies dedicated to their craft that believe in the quality their work and website services. In order to beat the competition, these agencies have to lower their prices, in turn causing some burn out. Many small agencies will take on more work than they can realistically handle just to stay relevant. This has been become a huge problem for small agencies and their clients alike.
Almost half of the potential clients, we get every month are calling in with horror stories about their last web designer. It’s unbelievable in some cases how many business owners in Houston no longer think the internet can bear fruit for their business. There are three major issues here that are saturating this market with agencies that just do the minimum for their clients.
1. Everyone Wants to Save Money or Get the Best Deal
This has been confusing ever since. Common questions are typically, “How do I know that the web service provider I hire is going to do a professional job?”, “What can I do to make sure I am making the right decision?”, and so on. I can imagine that this can be overwhelming and there is no perfect answer to these questions. If you know some of the important things to ask and look for, this write-up should help you make a more educated decision.
Experience – How long has the company been doing business and what are their strengths and weaknesses? Ask them how long they have been designing websites and what is their process in creating a technique that can open up the right avenues.
Communication Quality – Get an idea on how well they communicate with you. You will hopefully be working closely with them though out the project so make sure you connect in a positive way.
Portfolio – Most agencies should have a link to their most current website design and development work. Their portfolio showcases other clients and their websites/ projects.
Testimonials – I believe that hearing it straight from the horse’s mouth is a good signal. Search the web for reviews and testimonials from verified accounts. Ask the company you are interviewing to provide direct contact info for at least 4 of their customers for a referral.
2. Businesses are not being educated enough on what they really need to be successful on the internet
A major reason why you hire a web design agency should be for advice. Of course you know more about your company and its market and direction in most respects. When it comes to bringing your business to the internet, the agency you choose should be able to guide you. Agencies should offer valuable consulting and advice on how to get the most out of your website.
3. Turn Key – “Do it yourself” cheap website software designed to make money in bulk and have you wondering what happened later.
If you are serious about putting your business online, I wouldn’t patronize subscription-based website builders and so called AI setups.
Most customers that hire web designers don’t know what is under the hood of their website. Not having these things implemented can cost you prospects even if you are not paying an agency for optimization and SEO. The way your site constructed will drastically change the way it performs over time.
Here is a short list of things that are important to a new website design or website-redesign project. I can guarantee that 70% of these important tasks are rarely executed by most agencies after completing projects. In most cases web developers will charge extra fees, get these issues fixed later if and when they come up.
Implement search safe URL structure and standards
301 Redirects / Old Content to New Content
Install SSL Certificate
Check Duplicate Content
Make sure site meets W3C Standards
Site Speed testing and optimization
Sitemap Setup and Submission
Use of proper tags, markup and titles
Removal of unnecessarily plugins and components
Security and backup Setup
If youare looking for a free, honest quote on a professionally built website, please schedule a strategy session with Artgro team of website designers today!